Visual media is definitely useful in my type of business. Customers really want to see images and videos to create an experience for them. In turn, this will more likely persuade them to buy my product. To get a better idea of how other companies in my industry are using visual media it's a good idea to look at their Instagram pages. By checking their number of followers, use of hashtags, types of posts and engagement received on those posts, this may help me to better understand how I can utilize similar techniques to grow my following. One local cookie company is called The Cravory. They have 31.8k followers and they post just about everyday. Their latest post was 11 hours ago (March 19). I would think Instagram is effective for them at least somewhat. They really are only using photo posts. There are not any video posts and the engagement is pretty minimal compared to the number of followers they have. Most posts are getting less than 50 likes and zero comments. They use about 4...