I currently already have an Instagram account for my cookie business. I tend to use the story feature to post updates of where I will be that week, such as when I'm at the Farmers Market. I will also use story posts when a customer tags me in their own story after they've made a purchase. I use normal posts to share photos and updates with the company. I post both videos and photos to keep it interesting. I find that posting solely photos can get a bit boring and my audience tends to enjoy seeing me in the videos. I find them both to be very useful. I tend to get a lot of engagement on my posts and I feel if I had some training I would be able to make even better use of this platform. Currently I have 2,689 followers and I can't wait to get more.
I have never really used hashtags, I suppose that's because I didn't know how to use them efficiently. I don't know what would be useful. I follow many other business profiles and personal accounts. Although, I need to go through and clean out a lot of the personal accounts because they are of people I don't know. When I started my Instagram account I thought it would be nice just to follow people back who followed me. But now I think it clouds my feed and I don't get to focus on other businesses.
Momma’sBoy Cookies (@mommasboy_cookies) • Instagram photos and videos
https://www.instagram.com/mommasboy_cookies/
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