Skip to main content

Week 7 Part A

I currently already have an Instagram account for my cookie business. I tend to use the story feature to post updates of where I will be that week, such as when I'm at the Farmers Market. I will also use story posts when a customer tags me in their own story after they've made a purchase. I use normal posts to share photos and updates with the company. I post both videos and photos to keep it interesting. I find that posting solely photos can get a bit boring and my audience tends to enjoy seeing me in the videos. I find them both to be very useful. I tend to get a lot of engagement on my posts and I feel if I had some training I would be able to make even better use of this platform. Currently I have 2,689 followers and I can't wait to get more. 

I have never really used hashtags, I suppose that's because I didn't know how to use them efficiently. I don't know what would be useful. I follow many other business profiles and personal accounts. Although, I need to go through and clean out a lot of the personal accounts because they are of people I don't know. When I started my Instagram account I thought it would be nice just to follow people back who followed me. But now I think it clouds my feed and I don't get to focus on other businesses.

Momma’sBoy Cookies (@mommasboy_cookies) • Instagram photos and videos 

https://www.instagram.com/mommasboy_cookies/

Comments

Popular posts from this blog

Week 9 Part A

Depending on the type of business you have, your blog, social media, website, etc. will be specific to such, making it different from another type of business' blog.  However, regardless of what type of business you have, adding elements of personal touch in your blog can really work well to capture your audience. The goal of advertising and blogging is to connect with your audience. And how do you make connection? You use emotion, humor, relatable content, this all helps to get the person to remember you and hopefully become a customer. No matter your business, you can always find a way to add a personal touch. It may not connect with everyone, but you'll gain a few new followers or customers with the extra effort. I really believe there is always room to add a personal touch in a post no matter the topic or the business. Of course you want to get to the underlying point, which is "Buy my product or service." which I really don't think you can be successful at wi

Week 9 Part B Using Categories

Categories on a blog are a great way to group together different posts in order for readers to more easily find what they are looking for. They help to organize your blog site into broad groups which can then be broken down further into sub categories. I think this is a great idea to keep the page looking clean and easily navigable. Having these categories also helps to make sure your posts are staying relevant to your industry. Since my business is cookies I would have a category for Flavors. Perhaps I would use this category to discuss new recipes, customer favorites, holiday and seasonal flavors etc. Another category could be Local Events where I would discuss the events our company would be attending or which farmers markets we would be selling. I could also use this category for posts to talk about other businesses in the area.  Because my business was started with a family recipe, I like to keep my business with a "close to home" feel. For this reason I could have a thi

Week 13 Part B Developing Online Advertising

These were three different ads that I paid to have run on Facebook. I actually have never looked at the analytics for these ads until now and I find it super interesting. There is so much useful information to be found and now that I know I can use this for future ads. Now that I'm starting to get a better handle on the labor side of my business, I have a lot more time to dedicate to social media and advertising.  These ads that I made before I really didn't put too much thought into so they may not have been the most effective. However, the first ad did reach quite a lot of people and that is ultimately what got me started with my business. Because of the Facebook ad running all the time, I ended up getting too many orders that I couldn't keep up on my own and had to move my business out of my home and into a commercial kitchen.  The ads are simple; "Fresh baked cookies made to order and delivered. Order now." A very simple call-to-action that works. My main cust