Week 9 Part A

Depending on the type of business you have, your blog, social media, website, etc. will be specific to such, making it different from another type of business' blog.  However, regardless of what type of business you have, adding elements of personal touch in your blog can really work well to capture your audience. The goal of advertising and blogging is to connect with your audience. And how do you make connection? You use emotion, humor, relatable content, this all helps to get the person to remember you and hopefully become a customer. No matter your business, you can always find a way to add a personal touch. It may not connect with everyone, but you'll gain a few new followers or customers with the extra effort.

I really believe there is always room to add a personal touch in a post no matter the topic or the business. Of course you want to get to the underlying point, which is "Buy my product or service." which I really don't think you can be successful at without connecting to your audience.

Relating back to my own business, cookies are a comfort food so naturally I'd like my audience to feel comfortable when interacting on my blog, social media, website and in person. Cookies are fun, not to be taken too seriously. So in my blogs I would add humor and light-hearted topics. Cookies are a taste of home, so I like to touch on memories of home and family to connect with my customers. For example, when the holidays come around again, I could include blog posts about settling in with the family, opening gifts, having a nice dinner and then enjoying cookies for dessert afterwards.  There is a lot of room in my line of work to connect with my audience by adding these personal touches to my blogs and creating a deeper connection with them.

Many businesses do this whether it is a fun and exciting type of business or a more serious type of business such as a law firm or a non-profit to help say, animals or children. They all use some type of play on emotions to connect to it's audience.