Week 1B - Blogs I commented on

Week 9 Part A

Depending on the type of business you have, your blog, social media, website, etc. will be specific to such, making it different from another type of business' blog. However, regardless of what type of business you have, adding elements of personal touch in your blog can really work well to capture your audience. The goal of advertising and blogging is to connect with your audience. And how do you make connection? You use emotion, humor, relatable content, this all helps to get the person to remember you and hopefully become a customer. No matter your business, you can always find a way to add a personal touch. It may not connect with everyone, but you'll gain a few new followers or customers with the extra effort. I really believe there is always room to add a personal touch in a post no matter the topic or the business. Of course you want to get to the underlying point, which is "Buy my product or service." which I really don't think you can be successful at wi...

Week 9 Part B Using Categories

Categories on a blog are a great way to group together different posts in order for readers to more easily find what they are looking for. They help to organize your blog site into broad groups which can then be broken down further into sub categories. I think this is a great idea to keep the page looking clean and easily navigable. Having these categories also helps to make sure your posts are staying relevant to your industry. Since my business is cookies I would have a category for Flavors. Perhaps I would use this category to discuss new recipes, customer favorites, holiday and seasonal flavors etc. Another category could be Local Events where I would discuss the events our company would be attending or which farmers markets we would be selling. I could also use this category for posts to talk about other businesses in the area. Because my business was started with a family recipe, I like to keep my business with a "close to home" feel. For this reason I could have a thi...

Week 5 Part B

So since I began my Facebook page last April I have barely used it. I found Instagram to be more of my "thing." So I guess I never really learned the ins and outs of Facebook. Until now, I never even looked at my post reach and engagement. From the research I've done thus far, post reach and engagement are very important to know in order to market your business. The reach is literally just the number of people who have seen your post. This is measured by how many screens your post is displayed on. This does not take into account any interaction with the post. The engagement then, means who is actually connecting with your post with likes, sharing, and commenting. The larger your reach, there is potential for more engagement. And vice versa, the more engagement your post receives, the more people you may reach. These are both important to know because it can tell you what kind of posts you want to use more often. The more engagement you get then you know people are paying ...

Joseph Pass CSIT-155 Class blog

Search This Blog