Subway:
Looking over Subway's website, the first thing I notice on the home screen is to advertise that their tuna sandwiches are made with 100% tuna. They use a call to action to "save 15% on any Tuna Footlong in the app or online with code ITSREAL" "ORDER NOW". Several other call to actions are used throughout the site such as "Get it Delivered" and "Join Now".
The site uses photos to project a healthy food image. There are photos of fresh tomatoes and spinach, protein bowls, and a man on a farm holding a box of fresh vegetables. There is a whole section dedicated to their Sustainability, community, and health efforts. They have listened to their stakeholders and have worked and continue to work to provide what customers want and to give back to the planet. This website uses a lot of green, possibly to represent a thriving planet, nature, vegetables, etc.
Their target audience is clearly people who want to eat healthy and who care about the planet. This is not targeted to someone who is craving typical junk fast food. They are also targeting people who may be busy and on the go since there is many options on the site to order online and in the app to save time. This website is very clean, crisp, easy to browse, and provides extensive information that shows transparency by the business to it's customers. Transparency is definitely something the target audience is looking for. They want transparency in the ingredients, in the companies business procedures, and in how they serve the planet and community. There is even a section dedicated to honoring the military veterans within their company.
Hungry Bear:
This website, though offering sandwiches like Subway, is a much different type of sandwich shop. Besides that fact that it is a much smaller company with a smaller budget for website design, they also have a much different advertising method. And their target audience is probably very different. Although, there could definitely be crossover with some of it's audience.
Some call-to-actions I notice are "Order Now", "Don't just listen to us, Read our reviews on Yelp!", "Come follow us on Instagram" and "The best subs and sandwiches in San Diego, Come by and try us today." The images they use are definitely different from what Subway uses. The Hungry Bear shows images of greasy, meat and cheese packed sandwiches. This is obvious that nutrition and health is not their main concern or that of their target audience. They are targeting locals in the area probably within a 15 mile radius.
This website is well set up and maintained however, it provides much less information than Subway's website. There is very little about the ingredients used or beliefs and ethics of the company. This is probably for several reasons. One being that their audience isn't large enough for them to have a very large global impact on animals and resources. Another reason being that they are creating a different type of product aimed at people who are looking for a tasty sandwich regardless of where it came from or how it was made.
The target audiences for both companies may overlap a bit, since it is for people looking for a lunch time sandwich that is quick and easy with capabilities to order online. Subways target audience is obviously much broader.
I think both websites offer a unique experience and the websites use of colors and accessibility make it enjoyable to browse the site. There is cohesiveness throughout both and this allows for customers to want to return again.
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