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Week 4, Part B

Over the last year since I started my cookie business, I have learned a little bit about who my target market is. My cookies are not by any means "healthy" cookies. I currently do not offer and vegan, gluten-free, or protein cookies so for now my target market is people who want a cookie dessert. They aren't seeking a healthy option. I have noticed that many moms buy my cookies for themselves and the kids. Another demographic would be young adults under age 25. I do attract some older folks also. They tend to favor some specific flavors over others more so than the younger generations. 

I think I can learn a lot about my audience as well by doing polls on my social media posts. I can directly ask my followers specific questions about their preferences such as which cookies are their favorite? Would they like holiday themed cookies? Would they want the options of protein, vegan, and gluten-free cookies? Would they like the option to purchase individual cookies instead of by the bag like I currently do? With this knowledge, I can modify and adapt my business around their responses. I can even find out key demographic traits about my followers such as age, location, family size, and economic status in order to target those groups on other platforms and gain them as customers.

It will help me to research more about my target audience so that I can promote to them through social media posts. It will be beneficial to know which age groups use certain social media platforms more than others as well so that I can accurately appeal to the right groups in the right areas.



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