Skip to main content

Week 4, Part B

Over the last year since I started my cookie business, I have learned a little bit about who my target market is. My cookies are not by any means "healthy" cookies. I currently do not offer and vegan, gluten-free, or protein cookies so for now my target market is people who want a cookie dessert. They aren't seeking a healthy option. I have noticed that many moms buy my cookies for themselves and the kids. Another demographic would be young adults under age 25. I do attract some older folks also. They tend to favor some specific flavors over others more so than the younger generations. 

I think I can learn a lot about my audience as well by doing polls on my social media posts. I can directly ask my followers specific questions about their preferences such as which cookies are their favorite? Would they like holiday themed cookies? Would they want the options of protein, vegan, and gluten-free cookies? Would they like the option to purchase individual cookies instead of by the bag like I currently do? With this knowledge, I can modify and adapt my business around their responses. I can even find out key demographic traits about my followers such as age, location, family size, and economic status in order to target those groups on other platforms and gain them as customers.

It will help me to research more about my target audience so that I can promote to them through social media posts. It will be beneficial to know which age groups use certain social media platforms more than others as well so that I can accurately appeal to the right groups in the right areas.



Comments

Post a Comment

Popular posts from this blog

Week 9 Part A

Depending on the type of business you have, your blog, social media, website, etc. will be specific to such, making it different from another type of business' blog.  However, regardless of what type of business you have, adding elements of personal touch in your blog can really work well to capture your audience. The goal of advertising and blogging is to connect with your audience. And how do you make connection? You use emotion, humor, relatable content, this all helps to get the person to remember you and hopefully become a customer. No matter your business, you can always find a way to add a personal touch. It may not connect with everyone, but you'll gain a few new followers or customers with the extra effort. I really believe there is always room to add a personal touch in a post no matter the topic or the business. Of course you want to get to the underlying point, which is "Buy my product or service." which I really don't think you can be successful at wi...
3 comments
Read more

Week 10, Part A Researching Email Marketing

For my cookie company I would send newsletters weekly to keep my subscribers informed about the specific locations we will be selling. I currently do not have a typical "brick and mortar" location so I sell in different locations, such as at Farmer's Markets, on the military base, and at the Fashion Valley Mall. Providing a weekly newsletter with that information along with any other relevant information would be my ideal frequency.  Of course, upon subscribing I would send out a Welcome newsletter to thank them for subscribing and offer them a special deal as a thank you. I also like the idea of sending out birthday newsletters yearly to give out a free bag of cookies. I think it's incredibly important to build a relationship with each subscriber so that they trust me and my company and continue to come back. Showing appreciation to each customer and keeping them informed is a great way to do this.  It seems like I am signed up for thousands of newsletters, they pile...
1 comment
Read more

Week 13 Part B Developing Online Advertising

These were three different ads that I paid to have run on Facebook. I actually have never looked at the analytics for these ads until now and I find it super interesting. There is so much useful information to be found and now that I know I can use this for future ads. Now that I'm starting to get a better handle on the labor side of my business, I have a lot more time to dedicate to social media and advertising.  These ads that I made before I really didn't put too much thought into so they may not have been the most effective. However, the first ad did reach quite a lot of people and that is ultimately what got me started with my business. Because of the Facebook ad running all the time, I ended up getting too many orders that I couldn't keep up on my own and had to move my business out of my home and into a commercial kitchen.  The ads are simple; "Fresh baked cookies made to order and delivered. Order now." A very simple call-to-action that works. My main cust...
1 comment
Read more