When I first started my business back in April 2020 I also started my social media pages; Instagram and Facebook. At that time I was very active on Facebook because I was using the marketplace to post ads for my cookies. I was doing deliveries all over San Diego solely from orders I was getting on Facebook. So at that time my page was incredibly helpful.
Since then I have slowly gotten away from Facebook and aimed my focus more so on my Instagram page, however, they both still lack the quality I want them to have. I have said it before and I'll say it again, I am very unaware of how to effectively use social media for my business. I want to learn how to attract more followers and maintain a solid and consistent presence on both pages.
Besides the fact that I am not the best at managing my social media, another reason I am currently inactive on Facebook is because I am sort of at a stand still in my business. I am working on some important aspects, such as finding a different packaging for shipping purposes before I start linking my website and promoting my business for orders. Once this is complete I will feel more confident to promote on Facebook.
When you view my Facebook page now there is still a link to my old website (I really need to unlink it) that no longer exists. I am in the process of getting a new website up and running and then that will be very useful for my customers and myself. I currently have 2,894 followers. But as time goes on and my business expands I know I will gain more followers as well.
I have found several other businesses in my industry and have looked over their use of Facebook.
The Cravory:
They have a very effective use of Facebook with lots of attractive imagery, daily posts, calls to action, and they even have their shop set up which I believe may be a new feature for Facebook Business pages.
Appalachian Cookie Co:
This company makes a fairly good use of Facebook, but are not as frequent with their posts as Cravory. They have a nice description, the photos are appealing and eye catching and they have a great cover photo. They make use of the calls to action and have all their contact info and bio clearly stated on the side. The only thing I would say they could do to use it more effectively would be to post more often. Having daily posts instead of the long breaks in between. Their last post was on February 14 and today is the 26th so it's been over a week since their last post. They could also consider setting up the shop like Cravory has done. This could potentially bring in more business.
The Cookie Element:
Another cookie company I found and they also make great use of their Facebook. They make posts almost daily and use effective photos to get the attention of the visitors. When you enter their page, Facebook messenger pops up instantly with a selection of automated messages you can ask to the business. This is an interesting feature that I never considered. I'm not sure how beneficial it is but I suppose it might make it easier on the page visitor if they have any frequently asked questions. It prompts them to see the menu, store hours, location and whether or not they deliver. This could potentially help promote sales.
After seeing these other business pages, I know that I can more effectively use Facebook in several ways. I do plan to edit and enhance my current Facebook page over the course of this semester. I will use a lot more imagery and videos to attract the customers and will create quality posts to boost engagement. I look forward to seeing how my business page changes over the next few months.
www.facebook.com/mommasboycookiessd
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