Joseph Pass CSIT-155 Class blog

I began my research with Twitter to further my knowledge from the little bit I knew already. I have never really used Twitter besides here and there over the years. I don't have any followers on my personal account and I used it only to follow celebrities and other influencers I liked. So I've never made any posts or used it in any productive way. Personally, I didn't like that the posts were mainly just short word posts. I found that Instagram and Facebook were more useful to me and more enjoyable to use. After reading the articles, I learned a bit about how to use Twitter for business purposes. Like any social media platform there is a good deal of effort that goes into making it a successful platform for your business. It's important to come up with a good Twitter handle, creating a clear and concise bio, creating solid imagery and media to attract viewers etc. But even after all of this, Twitter isn't a very useful platform to generate revenue. It has mainly bec...

For my cookie company I would send newsletters weekly to keep my subscribers informed about the specific locations we will be selling. I currently do not have a typical "brick and mortar" location so I sell in different locations, such as at Farmer's Markets, on the military base, and at the Fashion Valley Mall. Providing a weekly newsletter with that information along with any other relevant information would be my ideal frequency.  Of course, upon subscribing I would send out a Welcome newsletter to thank them for subscribing and offer them a special deal as a thank you. I also like the idea of sending out birthday newsletters yearly to give out a free bag of cookies. I think it's incredibly important to build a relationship with each subscriber so that they trust me and my company and continue to come back. Showing appreciation to each customer and keeping them informed is a great way to do this.  It seems like I am signed up for thousands of newsletters, they pile...

Categories on a blog are a great way to group together different posts in order for readers to more easily find what they are looking for. They help to organize your blog site into broad groups which can then be broken down further into sub categories. I think this is a great idea to keep the page looking clean and easily navigable. Having these categories also helps to make sure your posts are staying relevant to your industry. Since my business is cookies I would have a category for Flavors. Perhaps I would use this category to discuss new recipes, customer favorites, holiday and seasonal flavors etc. Another category could be Local Events where I would discuss the events our company would be attending or which farmers markets we would be selling. I could also use this category for posts to talk about other businesses in the area.  Because my business was started with a family recipe, I like to keep my business with a "close to home" feel. For this reason I could have a thi...

Depending on the type of business you have, your blog, social media, website, etc. will be specific to such, making it different from another type of business' blog.  However, regardless of what type of business you have, adding elements of personal touch in your blog can really work well to capture your audience. The goal of advertising and blogging is to connect with your audience. And how do you make connection? You use emotion, humor, relatable content, this all helps to get the person to remember you and hopefully become a customer. No matter your business, you can always find a way to add a personal touch. It may not connect with everyone, but you'll gain a few new followers or customers with the extra effort. I really believe there is always room to add a personal touch in a post no matter the topic or the business. Of course you want to get to the underlying point, which is "Buy my product or service." which I really don't think you can be successful at wi...