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Week 10, Part A Researching Email Marketing

For my cookie company I would send newsletters weekly to keep my subscribers informed about the specific locations we will be selling. I currently do not have a typical "brick and mortar" location so I sell in different locations, such as at Farmer's Markets, on the military base, and at the Fashion Valley Mall. Providing a weekly newsletter with that information along with any other relevant information would be my ideal frequency. 

Of course, upon subscribing I would send out a Welcome newsletter to thank them for subscribing and offer them a special deal as a thank you. I also like the idea of sending out birthday newsletters yearly to give out a free bag of cookies. I think it's incredibly important to build a relationship with each subscriber so that they trust me and my company and continue to come back. Showing appreciation to each customer and keeping them informed is a great way to do this. 

It seems like I am signed up for thousands of newsletters, they pile into my inbox on the daily. Most of them I tend to ignore, but there are some that I intentionally signed up for and read often. One in particular is a meditation newsletter I get from Deepak Chopra and Oprah. This email is sent out any time they are offering a free 21 day meditation challenge reminding me to sign up and share with anyone else who would be interested. They also send out newsletters every so often with bits of information. This newsletter is never overwhelming. It's not sent too frequently. I really enjoy that because then when it does get sent to me, I am eager to see what it is. 

I think when businesses send out newsletters too frequently, people tend to just overlook them. At least that is what happens with me. And then the inbox just fills up with hundreds of letters I will never read.

Comments

  1. Eric TangedalApril 16, 2021 at 8:00 AM

    The idea of free cookies for my birthday would make me love the brand! That's a great idea, and I definitely agree about some newsletters being uninteresting and too frequent. Great job, I hope it's going well!

    ReplyDelete

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