Skip to main content

Week 12 Part A

In today's world it seems that everything is moving to the online world. We use it for literally everything, we are glued to our phones for hours on end and have to rely on it navigating through the world. It makes sense that as a business owner, I would need to get on bored with the growing trend to make the most of what the internet has to offer in terms of helping my business grow. 

We are all very familiar with Facebook and Instagram, but there are many other social networks that provide useful tools to broaden our business whether it be by actually gaining customers, or by networking with other business owners or people who we could use on our team, or just to gain information related to our industry. 

I have been all too hesitant to join LinkedIn, not because I don't want to, but because it is just another daunting task that I must add to my To Do list for my still very new business. I am fully aware of all the benefits I could reap by joining and creating my profile and I will eventually get around to doing it. I've always been more keen on in-person interactions, meetings, etc. But I know I am limiting myself with that mindset and as I continue to grow my business, I'll find my way onto more social platforms.

Some other online tools that could be useful to me are sites that can be used to manage my business-something that allows me to be remote and stay in contact with my employees, manage their hours and schedule, delegate tasks, and stay organized with inventory. This would be an incredibly useful tool for me to use since I want to eventually be able to move away from being so hands on in my business. I want to have more employees and people to manage it while I spend more time with my family and growing my business in other ways. 

Of course, Google maps and Yelp are useful sites and I am looking forward to the day where I have an actual brick and mortar location to appear on maps. 

Comments

Popular posts from this blog

Week 9 Part A

Depending on the type of business you have, your blog, social media, website, etc. will be specific to such, making it different from another type of business' blog.  However, regardless of what type of business you have, adding elements of personal touch in your blog can really work well to capture your audience. The goal of advertising and blogging is to connect with your audience. And how do you make connection? You use emotion, humor, relatable content, this all helps to get the person to remember you and hopefully become a customer. No matter your business, you can always find a way to add a personal touch. It may not connect with everyone, but you'll gain a few new followers or customers with the extra effort. I really believe there is always room to add a personal touch in a post no matter the topic or the business. Of course you want to get to the underlying point, which is "Buy my product or service." which I really don't think you can be successful at wi...

Week 9 Part B Using Categories

Categories on a blog are a great way to group together different posts in order for readers to more easily find what they are looking for. They help to organize your blog site into broad groups which can then be broken down further into sub categories. I think this is a great idea to keep the page looking clean and easily navigable. Having these categories also helps to make sure your posts are staying relevant to your industry. Since my business is cookies I would have a category for Flavors. Perhaps I would use this category to discuss new recipes, customer favorites, holiday and seasonal flavors etc. Another category could be Local Events where I would discuss the events our company would be attending or which farmers markets we would be selling. I could also use this category for posts to talk about other businesses in the area.  Because my business was started with a family recipe, I like to keep my business with a "close to home" feel. For this reason I could have a thi...

Week 13 Part B Developing Online Advertising

These were three different ads that I paid to have run on Facebook. I actually have never looked at the analytics for these ads until now and I find it super interesting. There is so much useful information to be found and now that I know I can use this for future ads. Now that I'm starting to get a better handle on the labor side of my business, I have a lot more time to dedicate to social media and advertising.  These ads that I made before I really didn't put too much thought into so they may not have been the most effective. However, the first ad did reach quite a lot of people and that is ultimately what got me started with my business. Because of the Facebook ad running all the time, I ended up getting too many orders that I couldn't keep up on my own and had to move my business out of my home and into a commercial kitchen.  The ads are simple; "Fresh baked cookies made to order and delivered. Order now." A very simple call-to-action that works. My main cust...