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Week 14 Part B: What We Learn From Facebook Analytics



As I'm browsing through my Facebook analytics page for ultimately the first time, I am amazed at all the information there is to be found. How did I not know this information existed? I blindly started my Facebook business page last year with absolutely no idea what I was doing other than the basic knowledge I had from using my personal Facebook for the last decade or so. Now that I know I can track all of this information I am eager to build my page and grow my customer base through quality and timely content.

To begin, I'm able to get a quick overview of the information with the most recent weeks numbers. I can quickly see page views, likes, reach, and actions. Clearly I have been neglecting my Facebook page which is why my numbers are so poor. However, this is a huge eye opener and really encourages me to post more. As I dive in a bit deeper, I can click on any of those boxes for more information. For example, when I click "Actions on Page" it opens up to all the information about exactly how many clicks I got on certain action links such as "Website" "Phone number" and "Get Directions". 

Within the Page Views I can see the total number of views I received on any given day, the total number of people who viewed and it's then further broken down into demographics of age, gender, location, and on which device the views occurred. I'm able to view the number of views that occurred through Facebook directly or through a Google search. 

I can track the time my fans are online and how many there are which allows me to know when to schedule my posts. I can see the total amount of engagement I receive on each post I make and can easily compare which types of posts received the most engagement such as the number of likes, comments, or shares. 

I also really like that I am able to track who is viewing my stories. It shows a graph of just how many unique opens each story had along with a clear layout of the audience demographics. My largest audience viewing my stories are in the age group of 25-34. As a total, 56% were female and 44% male.

Of my total fanbase, 71% are women and 28% are men. 46% are women between the ages of 25 and 54. Without the use of Facebook insights, I've known my customer base has mostly consisted of women and this is based on my sales locations and the product I provide, so this was not a surprise. It is however, interesting to see the actual numbers. Overall, I found this to be very insightful.







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