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Week 14 Part A: What We Learn From Google Analytics

Google Analytics is an incredibly useful program that can be used to grow your business. There are so many features within that allow you to track important data in regards to your website and social media profiles. Personally, I would use the analytics to track the specific engagement from my audience to determine which types of posts they react to best and and how often they are sharing my posts. That is incredibly important to me so that I can continue to deliver content that they find good enough to share with their friends and family. 

I am also able to track how many new users I am getting and how many I am retaining or losing. I would also like to know when and through which methods they are finding me and subscribing to my page. This is important to know so that I can schedule my posts for specific times and where I need to direct my marketing. Of course we want to target our audience when they are awake and online so knowing those times is crucial to my business development. 

Another key feature would be Google's ability to show me the demographics of my visitors. This is excellent so I can create content directed towards each market segment. My marketing depends on just who my audience is and where they are from so this feature might be one of the most useful.

Being able to use the monetization feature is also a plus, so I can see how many purchases are made through my website. It shows which items are being viewed and added to the shopping cart. Just another great feature I can use to boost my sales and better understand my audience. 

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