Week 15 Part B: Building Out Your Strategy

For the next few months I plan to utilize several avenues of marketing. These avenues include Instagram, Facebook and e-newsletters. I also plan to use LinkedIn, but this is more just for my own personal use of finding information, not for marketing.

Facebook/Instagram

Every Thursday + Sunday: setup scheduled daily posts to occur each morning around 10am and then around 6pm on Wednesdays to remind people to come to the Farmers Market on Thursday morning.
Post on stories daily with tagged posts from customers.
Check engagement every 3 days.
Adjust accordingly
Paid ads will be used in future months to come

E-newsletters

Create a bi-weekly newsletter on Tuesdays to keep customers up to date with what's happening at my company.
Increase to weekly once website is established.

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Week 9 Part A

Depending on the type of business you have, your blog, social media, website, etc. will be specific to such, making it different from another type of business' blog. However, regardless of what type of business you have, adding elements of personal touch in your blog can really work well to capture your audience. The goal of advertising and blogging is to connect with your audience. And how do you make connection? You use emotion, humor, relatable content, this all helps to get the person to remember you and hopefully become a customer. No matter your business, you can always find a way to add a personal touch. It may not connect with everyone, but you'll gain a few new followers or customers with the extra effort. I really believe there is always room to add a personal touch in a post no matter the topic or the business. Of course you want to get to the underlying point, which is "Buy my product or service." which I really don't think you can be successful at wi...

Week 9 Part B Using Categories

Categories on a blog are a great way to group together different posts in order for readers to more easily find what they are looking for. They help to organize your blog site into broad groups which can then be broken down further into sub categories. I think this is a great idea to keep the page looking clean and easily navigable. Having these categories also helps to make sure your posts are staying relevant to your industry. Since my business is cookies I would have a category for Flavors. Perhaps I would use this category to discuss new recipes, customer favorites, holiday and seasonal flavors etc. Another category could be Local Events where I would discuss the events our company would be attending or which farmers markets we would be selling. I could also use this category for posts to talk about other businesses in the area. Because my business was started with a family recipe, I like to keep my business with a "close to home" feel. For this reason I could have a thi...

Week 1 Blog Post.

As I sit here trying to figure out how to use this website, I find myself changing the themes over and over to try and get it the way I feel will be the easiest for me and everyone to navigate. I want it to be clear with the most recent blog post showing at the top. I chose this because I didn't want you to have to click on something in order to start reading the post. The original theme I had chosen was titled "Tasty Treats" and looked like it would be a good layout for dessert recipes, photos of food, etc. I chose that because I thought it would be fitting since I have my own business, a cookie company. But since this blog is just for our class I changed it. I also didn't like how it was set up. I wrote out my whole blog post and then after publishing I went to look at it and realized I didn't like the layout. So I have now chosen this one based on the initial structure. I also like the colors and feel they fit the vibe I am going for. Hopefully this will be c...

Joseph Pass CSIT-155 Class blog

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