Week 15 Part B: Building Out Your Strategy

For the next few months I plan to utilize several avenues of marketing. These avenues include Instagram, Facebook and e-newsletters. I also plan to use LinkedIn, but this is more just for my own personal use of finding information, not for marketing.

Facebook/Instagram

Every Thursday + Sunday: setup scheduled daily posts to occur each morning around 10am and then around 6pm on Wednesdays to remind people to come to the Farmers Market on Thursday morning.
Post on stories daily with tagged posts from customers.
Check engagement every 3 days.
Adjust accordingly
Paid ads will be used in future months to come

E-newsletters

Create a bi-weekly newsletter on Tuesdays to keep customers up to date with what's happening at my company.
Increase to weekly once website is established.

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