Week 15 Part B: Building Out Your Strategy

For the next few months I plan to utilize several avenues of marketing. These avenues include Instagram, Facebook and e-newsletters. I also plan to use LinkedIn, but this is more just for my own personal use of finding information, not for marketing.

Facebook/Instagram

Every Thursday + Sunday: setup scheduled daily posts to occur each morning around 10am and then around 6pm on Wednesdays to remind people to come to the Farmers Market on Thursday morning.
Post on stories daily with tagged posts from customers.
Check engagement every 3 days.
Adjust accordingly
Paid ads will be used in future months to come

E-newsletters

Create a bi-weekly newsletter on Tuesdays to keep customers up to date with what's happening at my company.
Increase to weekly once website is established.

Comments

Week 9 Part A

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Week 5 Part B

So since I began my Facebook page last April I have barely used it. I found Instagram to be more of my "thing." So I guess I never really learned the ins and outs of Facebook. Until now, I never even looked at my post reach and engagement. From the research I've done thus far, post reach and engagement are very important to know in order to market your business. The reach is literally just the number of people who have seen your post. This is measured by how many screens your post is displayed on. This does not take into account any interaction with the post. The engagement then, means who is actually connecting with your post with likes, sharing, and commenting. The larger your reach, there is potential for more engagement. And vice versa, the more engagement your post receives, the more people you may reach. These are both important to know because it can tell you what kind of posts you want to use more often. The more engagement you get then you know people are paying ...

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