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Week 15 Part B: Building Out Your Strategy

For the next few months I plan to utilize several avenues of marketing. These avenues include Instagram, Facebook and e-newsletters. I also plan to use LinkedIn, but this is more just for my own personal use of finding information, not for marketing.

Facebook/Instagram

  • Every Thursday + Sunday: setup scheduled daily posts to occur each morning around 10am and then around 6pm on Wednesdays to remind people to come to the Farmers Market on Thursday morning. 
  • Post on stories daily with tagged posts from customers.
  • Check engagement every 3 days.
  • Adjust accordingly 
  • Paid ads will be used in future months to come
E-newsletters
  • Create a bi-weekly newsletter on Tuesdays to keep customers up to date with what's happening at my company.
  • Increase to weekly once website is established.

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