Skip to main content

Week 16: Social Media Management Tools

It's great to find these sources for managing my social media platforms and there are many different tasks they can help with. The first one that intrigued me was a site called MeetEdgar which is best for automation. There are two paid options within the site and they both offer great services. They allow me to make unlimited scheduled posts, it organizes my posts into a searchable library so I can reuse them when I want and I can schedule specific posts for the right times. 

Another source that is best for all around use is Zoho. This allows businesses to schedule posts, collaborate with their team, and check analytics. There are 3 paid options within the site and they all provide great features depending on the size of your company and your needs. 

Buffer is another site that helps with scheduled posts and creating content that works for your brand, it allows you to team up with coworkers to draft up posts together, and lets you get analytics. For the publishing feature of the site there is a free option and several paid options. The free option allows you 10 scheduled posts a month on 3 channels. The paid versions allow more channels and more scheduled posts. 

SproutSocial was said to be best for overall social media management. It has 3 different levels of paid memberships. This site was more expensive than the others I researched. The least expensive one being $99 a month. However, this site provides many features that would be excellent for managing content on multiple platforms. I would see this as being a very valuable site to use once my business is a bit bigger and more difficult to manage. It helps with managing customer relationships through social media, it provides paid promotion features to boost Facebook posts and it allows you to manage all your social media profiles in one location such as messaging and responding to comments. So again, it would be very valuable when my social media platforms are a lot larger. Having it all in one spot would help to keep in contact with customers. 

I think to start out I would use MeetEdgar to organize and publish my posts because it is only $19 a month  and would provide me with the tools I need to stay on top of my social media presence. I can easily check in once a week and let the website do the rest of the work for me. I think this is absolutely worth the money and peace of mind since I struggle so much with staying on top of the posting and knowing when is the best time. 

Comments

Post a Comment

Popular posts from this blog

Week 9 Part A

Depending on the type of business you have, your blog, social media, website, etc. will be specific to such, making it different from another type of business' blog.  However, regardless of what type of business you have, adding elements of personal touch in your blog can really work well to capture your audience. The goal of advertising and blogging is to connect with your audience. And how do you make connection? You use emotion, humor, relatable content, this all helps to get the person to remember you and hopefully become a customer. No matter your business, you can always find a way to add a personal touch. It may not connect with everyone, but you'll gain a few new followers or customers with the extra effort. I really believe there is always room to add a personal touch in a post no matter the topic or the business. Of course you want to get to the underlying point, which is "Buy my product or service." which I really don't think you can be successful at wi...
3 comments
Read more

Week 9 Part B Using Categories

Categories on a blog are a great way to group together different posts in order for readers to more easily find what they are looking for. They help to organize your blog site into broad groups which can then be broken down further into sub categories. I think this is a great idea to keep the page looking clean and easily navigable. Having these categories also helps to make sure your posts are staying relevant to your industry. Since my business is cookies I would have a category for Flavors. Perhaps I would use this category to discuss new recipes, customer favorites, holiday and seasonal flavors etc. Another category could be Local Events where I would discuss the events our company would be attending or which farmers markets we would be selling. I could also use this category for posts to talk about other businesses in the area.  Because my business was started with a family recipe, I like to keep my business with a "close to home" feel. For this reason I could have a thi...
1 comment
Read more

Week 5 Part B

So since I began my Facebook page last April I have barely used it. I found Instagram to be more of my "thing." So I guess I never really learned the ins and outs of Facebook. Until now, I never even looked at my post reach and engagement. From the research I've done thus far, post reach and engagement are very important to know in order to market your business. The reach is literally just the number of people who have seen your post. This is measured by how many screens your post is displayed on. This does not take into account any interaction with the post. The engagement then, means who is actually connecting with your post with likes, sharing, and commenting. The larger your reach, there is potential for more engagement. And vice versa, the more engagement your post receives, the more people you may reach. These are both important to know because it can tell you what kind of posts you want to use more often. The more engagement you get then you know people are paying ...
Post a Comment
Read more