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Week 16: Social Media Management Tools

It's great to find these sources for managing my social media platforms and there are many different tasks they can help with. The first one that intrigued me was a site called MeetEdgar which is best for automation. There are two paid options within the site and they both offer great services. They allow me to make unlimited scheduled posts, it organizes my posts into a searchable library so I can reuse them when I want and I can schedule specific posts for the right times. 

Another source that is best for all around use is Zoho. This allows businesses to schedule posts, collaborate with their team, and check analytics. There are 3 paid options within the site and they all provide great features depending on the size of your company and your needs. 

Buffer is another site that helps with scheduled posts and creating content that works for your brand, it allows you to team up with coworkers to draft up posts together, and lets you get analytics. For the publishing feature of the site there is a free option and several paid options. The free option allows you 10 scheduled posts a month on 3 channels. The paid versions allow more channels and more scheduled posts. 

SproutSocial was said to be best for overall social media management. It has 3 different levels of paid memberships. This site was more expensive than the others I researched. The least expensive one being $99 a month. However, this site provides many features that would be excellent for managing content on multiple platforms. I would see this as being a very valuable site to use once my business is a bit bigger and more difficult to manage. It helps with managing customer relationships through social media, it provides paid promotion features to boost Facebook posts and it allows you to manage all your social media profiles in one location such as messaging and responding to comments. So again, it would be very valuable when my social media platforms are a lot larger. Having it all in one spot would help to keep in contact with customers. 

I think to start out I would use MeetEdgar to organize and publish my posts because it is only $19 a month  and would provide me with the tools I need to stay on top of my social media presence. I can easily check in once a week and let the website do the rest of the work for me. I think this is absolutely worth the money and peace of mind since I struggle so much with staying on top of the posting and knowing when is the best time. 

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