Joseph Pass CSIT-155 Class blog

     When I first started my business back in April 2020 I also started my social media pages; Instagram and Facebook. At that time I was very active on Facebook because I was using the marketplace to post ads for my cookies. I was doing deliveries all over San Diego solely from orders I was getting on Facebook. So at that time my page was incredibly helpful.       Since then I have slowly gotten away from Facebook and aimed my focus more so on my Instagram page, however, they both still lack the quality I want them to have. I have said it before and I'll say it again, I am very unaware of how to effectively use social media for my business. I want to learn how to attract more followers and maintain a solid and consistent presence on both pages.       Besides the fact that I am not the best at managing my social media, another reason I am currently inactive on Facebook is because I am sort of at a stand still in my business. I am wo...

Over the last year since I started my cookie business, I have learned a little bit about who my target market is. My cookies are not by any means "healthy" cookies. I currently do not offer and vegan, gluten-free, or protein cookies so for now my target market is people who want a cookie dessert. They aren't seeking a healthy option. I have noticed that many moms buy my cookies for themselves and the kids. Another demographic would be young adults under age 25. I do attract some older folks also. They tend to favor some specific flavors over others more so than the younger generations.  I think I can learn a lot about my audience as well by doing polls on my social media posts. I can directly ask my followers specific questions about their preferences such as which cookies are their favorite? Would they like holiday themed cookies? Would they want the options of protein, vegan, and gluten-free cookies? Would they like the option to purchase individual cookies instead of b...

Subway: Looking over Subway's website, the first thing I notice on the home screen is to advertise that their tuna sandwiches are made with 100% tuna. They use a call to action to "save 15% on any Tuna Footlong in the app or online with code ITSREAL" "ORDER NOW". Several other call to actions are used throughout the site such as "Get it Delivered" and "Join Now". The site uses photos to project a healthy food image. There are photos of fresh tomatoes and spinach, protein bowls, and a man on a farm holding a box of fresh vegetables. There is a whole section dedicated to their Sustainability, community, and health efforts. They have listened to their stakeholders and have worked and continue to work to provide what customers want and to give back to the planet. This website uses a lot of green, possibly to represent a thriving planet, nature, vegetables, etc.  Their target audience is clearly people who want to eat healthy and who care about th...

      "Branding" is not a term I really considered when I started my business, Momma's Boy Cookies. I wasn't familiar with business terminology and I wasn't necessarily aware of what I was doing as I was doing it. However, there was extensive thought that went into the branding of my company when I was creating it. To be honest, I am still creating it and it is continuing to evolve. My brand identity and cohesiveness will grow stronger as I continue to learn more through trial and error and through these classes.       When I decided I wanted to start a cookie business, a lot of my motivation came from my relationship with my mom and my childhood. Every Christmas she would make these coconut oatmeal, chocolate chip cookies from a recipe that had been passed down through five generations. These cookies defined our family holidays. Even if everything else seemed to be going wrong, we would all come together on Christmas and Mom would make those cook...

As someone who doesn't know one thing about design, it may be unfair for me to critique these companies and their websites. However, I do know if I like something or not when I look it. When it comes to a website, it could be because of the colors used, the images they use, the layout and how it is set up. If things are difficult for me to find I will give up, it needs to be easy to navigate. If paragraphs are too lengthy I may skip over it. I like to see headlines to highlight where I can find certain pieces of information. So even though I cannot claim to be a design master, I would like to think that I can determine whether or not a website is set up well. I looked over all of the websites provided and of them I noticed some that were excellently done which were enjoyable to use. I noticed several others that had some room for improvement.  https://jamilin.com Upon viewing this website, I notice many problems right away. My first thought is that it is an absolute eyesore, the en...

Cravory Cookies https://thecravory.com This is a local company based in Point Loma that started in 2014 by two young guys in their twenties. They have many different cookie flavors and pride themselves on releasing 6 new cookie flavors each month. They sell these cookies out of their shop and also ship via their website and also through an online distributor called Goldbelly.com. Customers can also order cookies for local delivery through Postmates and Doordash. As of right now, it seems they only have one store location but they have hopes to expand. On their website they have links for Instagram, Facebook, Twitter, and Pinterest. These are easily accessible at the top right corner of their page.  Instagram- The IG page has 31,000 followers and they have over 2,000 posts averaging 1-2 posts daily. Their most recent post was about 12 hours ago and it was to advertise a 20% discount on all online orders.  Facebook- Their Facebook page has 19,692 followers with the same posts ...

     I want to understand how social media can benefit my own business, which is why I am taking this class. Up to this point, I have felt like I was too busy to be updating my Instagram page with daily posts, let alone listening in to what customers are saying. However, as I dive into this course and I begin reading I'm gaining an understanding, not only of how important it is to gain attention for my business, but also just how beneficial it is to me personally to be able to know exactly what customers want.      Over the years, communication between businesses and customers has changed dramatically. Years ago, as a customer you would have to search in a phone book or a newspaper for a specific company, only then to have to call them on the phone, receive whatever product or service you were seeking, and then if there was ever an issue, you would have to call a customer service line in order to complain.       Of course today, you can ...

  Tess' CSIT 155-Spring2021 Class Blog ( Truesdale_Teresita) LEON NOTES: SOCIAL MEDIA FOR BUSINESS CSIT155/SP21 (Hunt_Leon) CSIT 155 - DAN ENGLAND (England_Daniel)